The Power of Focused Direct Mail Direct mail can be a great way to generate sales for both B-to-B and B-to-C companies when it’s done the right way. All too often, however, it’s not done right. From overcrowded postcards to too-much-information self-mailers, the vast array of bad direct mail is disappointing. Don’t let your next direct mail campaign fall into the bad category. Start your planning now. ​ Direct mail used to be pretty simple — just send a piece to everyone! How

5 Marketing Strategies From The Past That Still Work Today There are lots of new marketing strategies that have arisen with the march of technology. The best businesses are not exclusively using these brand new ideas, though. A lot of the ideas from the past still work today. With some slight tweaking, you can take what worked yesterday and make it relevant to today. This guide is going to introduce you to some of the main marketing strategies from the past that still work to

How To Work With A Mailing Company To Find Your Best Target Marketing The more closely you work with your mailing company, the better the results you can see from your direct mail target marketing. Here are some tips for getting the most from your relationship. Explain clearly what you want to achieve Your goals determine targeting as well as what kind of campaigns you want to create in the first place:• Ongoing prospecting for new business.• Short-term projects to target onl